Alfa Park Botoșani

Project

An exceptional residential development comprising 16 single-family homes, 14 townhouses, 16 duplex units, and 22 apartment buildings, integrated with a broad range of amenities: retail and dining, medical and sports facilities (gym, basketball court, indoor pool), education spaces, green areas and parks, walkways, parking, and recreation zones. All are unified by a coherent architectural masterplan.

Why they chose us
Alfa Park is building a new way of living for Botoșani. It is unique in the area for its long-term vision and full set of amenities. The challenge was to communicate these differentiators and generate high-quality leads at the volume required to meet sales targets.

Needs

A fresh narrative that sells a lifestyle, not just square meters.

Clear articulation of complex, unique selling points across a large, mixed-use project.

The ability to reach and resonate with a niche audience seeking a complete living experience.

Solutions

Translated Alfa Park’s vision into a brand narrative aligned with the audience’s aspirations.

Integrated digital and outdoor marketing, launched high-impact awareness campaigns, and refined the digital strategy with measurable KPIs.

Implemented a CRM for lead tracking and sales management, ensuring every inquiry moved the project closer to building a community and a new way of living.