Project overview

We delivered the full visual identity and the website for TechRider.ro, the new editorial product launched by the G4Media Group, dedicated to Romania’s automotive and technology industries.

Challenge & approach

We created a modern brand identity that reflects the energy and innovation of a tech and automotive audience. The color palette—electric red, deep blue, and black—signals professionalism and technology. A minimalist logo emphasizes clarity and straightforward information, while the chosen typography supports content accessibility.

Strategic partnership with G4Media (4+ years)

Over more than four years, we have become a key partner for technology solutions and digital advertising implementation, contributing significantly to G4’s audience growth. This collaboration enabled continuous development and the successful launch of multiple strategic projects—TechRider.ro being the latest example.