1. Context & Challenge

In a market where real-estate brokerage is driven by volume and endless listings, Sterling Advisors stands out for selectivity, discretion, and an almost obsessive attention to detail. With 10+ years of high-end transactions in Dorobanți, Primăverii, and Cotroceni, the team sought a brand identity that reflects its expertise and personal client relationships.

At ADACITY, we had a double challenge:

  1. Clarify Sterling’s boutique, refined positioning in a market crowded with “luxury” messaging..
  2. Create a memorable yet discreet visual identity that showcases the portfolio’s exceptional properties.

 

2. Key Insights

nterviews with clients and our real-estate experience revealed a simple truth: for premium property buyers, luxury means the peace of mind that every detail has already been handled on their behalf. From this comes the brand’s umbrella principle:

„Signature Living, Made Effortless”

3. Concept & Strategy

DimensionsStrategic decision
Tone of VoiceRestrained elegance, firm clarity, authentic warmth.
ArchetypeThe Sage (Advisor): expert, discreet, a guardian of long-term value.
PersonalityRefined · Discreet · Decisive

4. Visual Identity

  • Logomark: a stylized crocodile, a contemporary crest—symbolizing resilience and rarity. Inspired by the fine pattern of luxury leather, not by exotic tales.
  • Color Palette – Rolex Green:
    • Pine Green #013D32
    • Almond Green #EFE6d5
    Accents: Limestone White & Graphite Gray for backgrounds
sterling advisors brand