art mantuleasa bogart

Naming & Concept

Iconic Living in Central Bucharest.

ART Property Mântuleasa redefines modern living in central Bucharest, where the historic character of bohemian streets meets contemporary architecture. Developed by Art Property Development — part of the Bog’Art Group — the boutique project offers 52 premium apartments: duplexes, studios, and 2-, 3-, and 4-bedroom units, each with access to underground parking and generous storage.

The residences are designed for those who want more than a central address—character, detail, urban privacy, and an aesthetic that honors the past while looking confidently to the future. Ventilated façades with premium finishes, aluminum frames with triple-glazed windows, smart climate control, and photovoltaic systems for common areas all come together to deliver a truly iconic residential standard.

Positioning & Client Acquisition Strategy

ART Mântuleasa addresses a select audience that values both urban heritage and innovation. Its proximity to key Bucharest landmarks—University Square, the National Theatre, and Calea Victoriei—positions the project as a natural choice for people who live the city’s rhythm yet want the comfort of a personal sanctuary.

Brand messaging centers on balance: elegance and functionality, premium positioning and privacy, vibrant city living and home calm. The tone is warm, inspired by the charm of Mântuleasa, and grounded in clear proof points: versatile layouts, bright apartments with private gardens or terraces, high-tech features, and amenities that support a sustainable lifestyle.

Campaigns implementation & management

The campaigns were built around a visual and emotional narrative, “Iconic Living in Central Bucharest,” applied consistently across all touchpoints: digital media, website, brand content, programmatic targeting, and geo-targeted social channels.

We created assets that evoke the area’s bohemian, historic character while expressing the project’s modernity—from artistic architectural detail photography to headlines that highlight the living experience.

Performance campaigns covered every stage of the funnel:

  • Awareness: targeting central-city residents, culture enthusiasts, and above-average income audiences.

  • Consideration: storytelling focused on lifestyle and location.

  • Conversion:lead magnets, remarketing, and cost-per-lead optimizations.

Result: a strong balance between reach and lead quality—reflecting real market interest in a product that delivers more than square meters: identity, atmosphere, and a sense of belonging.

Conclusion:

ART Property Mântuleasa is more than a real-estate project—it’s a statement. A statement of style, respect for the city, and architectural ambition.

In the heart of a Bucharest that is reinventing itself, Mântuleasa sets a new standard: iconic living, where history and modernity meet at 7–9 Mântuleasa Street.