dpd romania

Background

DPD Romania is one of the country’s largest courier services and part of DPD Group in Europe. It delivers nationwide and across all EU countries. The goal: grow international orders from Romania to the EU.

Analysis

When we took over, there were no existing Google Ads campaigns. We benchmarked competitors (couriers and aggregators), estimating budgets, keyword themes, and outcomes. These insights shaped our strategy, implementation plan, testing, and ongoing optimization.

Solution

Primary conversion: confirmed order via the campaign page form.

Search launch: broad audience and an extensive, relevant keyword pool to gather data for rapid optimization.

Continuous optimization (6 months): refined keyword lists, ad copy, audiences; improved landing pages, email funnels, page copy, UX/UI, and price/booking forms.

Results

  • Core KPIs: CVR 12%, CTR 18%.

After first 2 months (vs. initial iteration):

  • Conversions/month: +400%
  • Clicks/month: +230%
  • Impressions/month: +300%

After 6+ months (vs. month-2 baseline):

  • Conversions/month: +100%
  • Clicks/month: +115%