Phone: +40746.297.959
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Premium Plaza, Dr. Iacob Felix 63, floor. 13, sector 1, București
INAMSTRO Helios — A bright vision for urban living
For this innovative project, we built an integrated marketing strategy that reframes urban living and highlights the core strengths of both the development and the INAMSTRO brand.
Name & concept — Helios, the symbol of natural light
Inspired by Greek mythology, we chose “Helios” to emphasize the full-glass façade that captures and amplifies daylight, turning each space into a sanctuary of clarity and positive energy. This symbolic choice signals a commitment to vitality and innovation in the urban landscape.
Website development
We designed and launched the project website to reflect INAMSTRO Helios’s distinct personality and qualities. Built with modern technologies, the platform is optimized for lead generation and offers an intuitive, engaging experience that converts visitors into qualified inquiries.
Social Media Strategy
Our social media strategy was designed to highlight both the project’s uniqueness and the developer’s legacy, with over 18 years of building residential communities in four countries. We structured the campaigns around four pillars: Helios Essence: Design & Vision, Pipera Connect: The Perfect Location, Personality & Comfort, and Tech Meets Comfort: Smart Living. Each pillar brings forward technical details, standout amenities, and integrated smart technologies, turning the brand message into a compelling narrative.
Campaign Implementation & Management
To secure the desired visibility and impact, we launched and managed social media campaigns tailored to each stage of the conversion funnel. This built an authentic connection between the audience and the brand, strengthening trust in the INAMSTRO Helios experience.
Overall, the INAMSTRO Helios marketing strategy reflects a vision of a bright, tech-forward urban future, where innovative design and modern comfort blend with an exceptional digital experience. The project proves that when aesthetics, technology, and user experience meet, the standards of contemporary living are redefined.
