ARKOR

Naming & Concept

Boutique living, crafted for the few. ARKOR reimagines urban luxury, showcasing sophisticated design and premium finishes for those who know what they want and refuse to compromise. Set in the prestigious Pipera–Iancu Nicolae area, the project blends minimalist elegance with cutting-edge technology, turning every apartment into an exclusive yet welcoming home.

Positioning & customer acquisition

ARKOR is designed for those seeking a modern lifestyle with generous living space and uncompromising comfort—without the hassles of day-to-day home management. The 150+ sq m apartments feature premium finishes, intelligent heating and cooling, and smart-home amenities for buyers who want every detail prioritized.

Located in the prestigious Iancu Nicolae area—highly regarded by expats and professionals—the project combines urban convenience with nature close by, including private access to the Băneasa Forest. Our messaging highlights a home that not only impresses through scale and design, but also delivers effortless, worry-free living for the whole family.

Campaign implementation & management

To maximize impact, we developed and managed campaigns tailored to each stage of the conversion funnel. This built a genuine connection between audience and brand, showcasing ARKOR’s premium experience—from private access to the Băneasa Forest to exceptional amenities like top-tier elevators, smart systems, and carefully selected finishes.

Overall, ARKOR’s marketing strategy reflects a vision of a refined urban future, where aesthetics, technology, and comfort combine to set a new standard for luxury living. This high-end project proves that when innovation meets tradition, modern living is redefined in the heart of Bucharest.